A Lot To Love
People put a lot of effort into finding the right car for them, and some of their preferences aren’t that different from dating preferences. For Valentine’s Day, we created a dating show on social media to show car shoppers the lengths EchoPark will go to in order to find them the right car.
The 4-part video series garnered over 10 million views on TikTok.
My role: Copywriter and concept [ACDs: Kevin O’Connell, Luke Ulery. Sr. Art Director: Tiffany Cooper, Melody Bailey]
Social-based game show
Post copy: Love is on the lot! Test drive the love of your life today. Follow for more!
Post copy: This one’s got me all revved up. What cars should be our next contestants?
Dating Profiles
Post copy: Things are heating up. Slide into our DMs for a test drive. Follow for more!
Post copy: Anyone out there got a hot test drive lined up for tonight?
Social Building Blocks
From hopping on the Love Is Blind craze to creating platform-native content, the creative team saw a lot of engagement from our audience when we related finding the right car to finding love. We also saw how content that looked less produced performed better on social platforms which informed the look and feel of our dating series.
Post copy: Find your perfect match online, in-store, or by blind dating through a wall.
Post copy: At EchoPark, we’re here to help you find the car you’ll love this much.
Post copy: Dating blind can be hard but if you can have fun with a wall in between you, then you’ve found the one!
Post copy: We know you’re tired of dating cars. EchoPark has the one for you! Visit www.EchoPark.com to shop used cars!