Click At Your Own Risk
Scammers are no longer the Nigerian prince in your inbox. We disguised Dell’s Cyber Resiliency quiz as common scams to show people how prone they are to clicking something they shouldn’t. This was a Michael Dell initiative to position Dell as a leader in cyber security.
My role: Junior Copywriter [ACD: Emil Grube, Sr. Art Director: Jacqueline Byrne]
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Post copy: There’s a reason click bait still exists…it works. With a successful cyber attack every 11 seconds*, are you ready?
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Post copy: Save your screams for an actual roller coaster. Find out if your data is protected with our assessment.
Post copy: When an ad seems too good to be true, chances are it is. Is your business ready to handle a cyber attack?
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Post copy: What looks like a vacation could be a hacker’s paradise. Do you know your cyber resiliency score?
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Post copy: With a cyber attack happening every 11 seconds, it’s easy to get swept up in a phishing scam.
Post copy: Getaway deals can be pretty tempting…but look closely before hackers get away with your data.
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Post copy: Cyber attackers know exactly which keys can unlock your business security. Take our cyber resiliency assessment.
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Post copy: Your new party trick shouldn’t jeopardize your business. Make sure your data is protected.
Post copy: Trying new things shouldn’t include getting hacked. Are you ready to handle a cyber attack?