EchoStories
In the car industry, ‘used’ is a bad word. In other sectors, used goods are normal if not coveted. Real estate is pre-owned. Apparel is vintage. Furniture is authentic mid-century.
EchoPark is a different kind of dealership because, above all else, they care about their car owners—both past and present. So why not be the first used car dealership to not just call it what it is, but lean into it?
See mention in LBB.
My role: Copywriter, support on set and in edit [ACDs: Kevin O’Connell, Luke Ulery. Sr. Art Director: Tiffany Cooper]
Social Building Blocks
We saw on our social platforms how content that recognized both the car’s previous owner and adventures resonated with our audience. The creative team continued to lean into each car’s story in various ways and through proven social methods, with our learnings eventually leading us to the above OTT spots.
Post copy: Click the link in our bio to wish Nana Esther a happy birthday & check out her favorite car!
Post copy: We dare you to boldly go to the link in our bio to explore more options.
Post copy: Once you’re ready to sell, we’re ready to make the process easy. Start online or in-store.
Post copy: Nothing like the good ol’ days, but now it’s time to make some new memories.
Post copy: Just because there’s a new driver doesn’t mean the guest book is going anywhere.
Post copy: Not sure if new-new cars have seen snow, but new-used cars certainly have.
Post copy: If you’re in the market for a summer roadster, let’s introduce you to Michael’s Miata!
Post copy: It’s always best to quit while ahead, Jeff. Congratulations on the record, and we can’t wait to see who tries to take the crown!